Mariusz Szczygieł wrote "emptiness has a value of it's own. It's equally valuable to the cery thing that could fill it." I believe in a negative space allowing the subject to breathe and resonate tenfold.
Stories
The primary goal of every photograph is to carry a story captured within it, to contest the viewer and leave a seed with a naive hope of it growing to be a new point of view for someone the creator will never meet.